Publishing Your Book: Covers: Part Eight

fear1 After writing a book, many people want to know how one goes about publishing a book. A well-known author once said recently that “it’s no great feat to get one’s book published—it’s no great mountain to climb.” He is right, but his opinion is subjective. To you, reading this blog, it is a huge mountain to climb to get your book published. There are many paths you can take up that mountain, but it is still a huge feat.

This week we are going to look at some pointers about cover design. Covers are a selling tool like no other. They are usually the first thing people see, and they are usually the thing that makes someone buy or not buy. Covers capture interest—so it’s important for you to have the right one.

The wrong cover can be devastating to your sales. A poor cover can turn off readers and can even cause your book to be returned by customers. Bad covers can also lead to poor reviews. But what do I mean by a bad cover? Let’s look at the four biggest problems we see on covers. You can see covers that have these problems all over Amazon.

• Spelling errors on the cover
• Poor punctuation
• Pixelated images
• Poor name and title placement

But these are not the only things you have to think about when putting your cover together. You also have to become an ad-man and create a cover that looks good as a thumbnail. I bet you didn’t think about that! Yes, your cover has to stand out as a thumbnail on Amazon. So keep that in mind and test your covers. Shrink your cover in size and spend some time looking at it. Can you still make out the image on the front? Does it still look as attractive? Would you buy that book?

Give it a try—and see for yourself!

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