Posted on Friday, April 1, 2016

Publishing Your Book: Amazon Free Giveaways: Part Seven

once upon After writing a book, many people want to know how one goes about publishing a book. A well-known author once said recently that “it’s no great feat to get one’s book published—it’s no great mountain to climb.” He is right, but his opinion is subjective. To you, reading this blog, it is a huge mountain to climb to get your book published. There are many paths you can take up that mountain, but it is still a huge feat.

One of the basic things you can do to raise awareness of your book on Amazon is to set up a free giveaway through the KDP system. This is an opt-in system that you can choose to join. KDP allows you five days per enrolment period. You can use those five days together or separately; and during each day of free giveaway, your book will be available for people to download for free from Amazon. It’s pretty simple, eh? Well not entirely. There are still problems, the chief one being that you still need to drive traffic to the Amazon page and encourage people to download the book.

The upside to this is that if the promotion is done properly, you will get a huge dose of publicity and a run of strong paid sales. These paid sales will drive your rankings and will turn into more sales. It takes some time to set up a successful giveaway—but it can pay off in a big way.

Free Doesn’t Mean Desirable

There are thousands of books available for free download every single month. Just because you have your book available for free, it doesn’t mean that thousands of people will automatically download it. You have to ask yourself a few questions. The first is: Does my book have an audience? The second is: Where are the people who like my book spending their time online? The third is: How am I going to reach that audience? Don’t just rely on a book being free to drive interest—try to actually seek out your audience and present them with the opportunity to download your book.

Using Freebooksy and Other Free Book Mailing Lists

There are a lot of aids to help you drive your book to a bigger audience. One of the biggest is a mailing list called Freebooksy. This is a large mailing list that goes out to readers via email. You can get your book placed on the list, if you meet their criteria, and you will find that their subscribers will start downloading your book. There are other services like this—Bookbub, etc. that perform the same job.

Rankings

Being the number one free downloaded book doesn’t mean you will necessarily become the number one paid book. It’s easier to gain a number one when the book is free, but you may find it more of a struggle to reach the paid number one position. Don’t be concerned when your free giveaway ends and you go back into the paid rankings—you may be ranked far lower—but the chances are that your ranking will climb due to the publicity you’ve received from the free giveaway.

Banners

Some authors like to add a banner to the front of their book cover. The banner can draw attention to the fact the book is free, or will be free, and people who see the book on Amazon will see the banner. Little techniques like this can really help boost your free giveaway and draw attention to your book.

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Posted on Wednesday, March 30, 2016

It’s Warrior Wednesday. How do you feel today, friend?

fear11 “Knowing that you are thriving, achieving, loving and lasting is what keeps me going!

Have you ever wondered why some people prosper, and some just never seem to make their goals reality? I think everyone has, but the truth is that it really doesn’t matter. Some of us have an easy road to success—and others have to work at it. But all success should be celebrated and congratulated because the success of one human being means that our success is just as achievable.

Think for a second about the people you meet in your everyday life. Don’t you sometimes meet negative folk who just seem to tear others down? What do you think makes them so unhappy? Is their own lack of self-achievement really that painful? Then sometimes you meet people who are vibrant, happy, optimistic and open to achievement. How different can two groups of people be? Very different. But the question is: Who are you?

Are you the negative hater of achievement, or are you the happy-go-lucky, lover of life? One of these paths will lead you to your goals. The other will destroy your dreams and make you a slave to misery. Maybe today is the day to choose which way you are going to go.

Love…

A super-successful person loves people. He/she can spend hours around people and can overlook the problems that people put in their way. Love is such a jaded word today—but a truly successful person loves everyone.

Desire

What do you truly want from life? That’s the biggest question you can ask yourself. What do you desire? How can you make that desire a reality? How can the way you treat others better your life? How can helping others reach their desired goal in life help yourself? These are questions to ponder on your way through life. Will helping others help you? A large percentage of successful people would say that it will.

Forget Everything You Know

Sometimes the pre-programming we all have makes us angry, disappointed, jaded. Sometimes we just need to forget all that we know and relearn how to live, love and work. Sometimes all it takes is a casual reminder to yourself to forget the old ways—learn the new ways. Embrace positivity.

Life Is Always Fun

Every single day, we all go through changes, problems and journeys that change the way we look at the world around us. Sometimes all we need to realize is that the world we live in is controlled by us. We control and experience every single kind of situation. Have you ever considered trying to just spend your day marvelling at the things that go on around you? Try it—you will be amazed.

Forget Worry

Worry is the root of all evil. Worrying about losing your job, losing your house, losing your wife, losing your husband. Worry is all the things that hold us back. Try to forget all of the things that make you upset, tired or that drain your energy. Try to focus on all of the good that happens every single day. Because every single day something good DOES happen to you! You can bet your life on it.

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Posted on Monday, March 28, 2016

Holding Back the Fears: Conquering Fears — Part 13

fear1 The only thing normally holding many people back—and away from their dreams—is themselves. They suffer from terrible fears when they try to better their lives. Inner fears like frustration, failure and lack of confidence allow some to be talked out of success by their own demons. These fears control the lives of many people but can be conquered. This new series of blog articles is all about fears that will hold you back—and how to conquer them. This week we are going to look at a fairly common fear that stops people from reaching their full potential—a fear called Acrophobia, which is a fear of heights that can stop many people from actually taking the first step toward their dreams.

Acrophobia may manifest itself in many ways, but is the extreme or irrational fear of heights. It’s not the same as vertigo, which is an inner ear problem that makes you think that you’re moving even when you’re not.

Recognizing Your Phobia

If you’re in a high place, do you feel like you will fall or jump off the edge? Do you suffer from panic attacks, dizzy spells and feeling faint? This condition can be triggered by a variety of every day activities such as travelling on a lift or escalator, parking in a multi-story car park or climbing a ladder. The thoughts and physical sensations are harmless but can be so distressing that it seriously limits the sufferer’s enjoyment of life, and can stop you from fulfilling your potential. Imagine if you had to make a business deal in a skyscraper—but couldn’t face going to the fifth floor? How about needing to meet that all important person for lunch—but not being able to reach the top of the building, where the restaurant is situated? If you suffer from acrophobia you may never be able to achieve the things you truly want to achieve.

Overcoming Your Phobia

Throw Yourself In

One of the most common ways of overcoming this phobia is just to “flood” it, in other words, just throw yourself right in and use your willpower to climb those stairs and stare out of the windows of a skyscraper. This could also mean skydiving, bungee jumping, or other extreme ways of getting to grips with your fear of heights. However, recent surveys have said that only a small percentage of people have overcome their phobia this way.

Small Steps

Another way to get to grips with your phobia would be to take small steps, until you feel comfortable to take some more. For example, you could try placing a ladder outside your home and climbing one step at a time. This would allow you to overcome your phobia at your own pace.

Thinking Is Doing

Sometimes the best way of combating a condition like acrophobia is just to change the way you think. Ask yourself why this condition scares you so much—what is it that bothers you so much about heights? Why are you scared to go on that elevator? Sometimes, it’s all down to defeating the demons in our minds.

Time

The most important thing is to realize that you have all the time in the world to overcome your phobia. There is no rush—take your own time and realize that only you can do it. Know that it could take a long time to get over your phobia—but it will be worth it in the end.

Dr. Princess Fumi Hancock, DNP, MA, BSN
Your Vision Midwife, Lifestyle Entrepreneur
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Posted on Friday, March 25, 2016

Publishing Your Book: Amazon: Part Six

Amazon is a huge online seller, who have recently moved into brick and mortar stores. Sales take place on Amazon every single second of every single day. For an author, it’s almost essential for you to have your book placed on Amazon, and those authors who ignore Amazon are making things much harder for themselves. In this article, I’d like to go over some of the details of working with Amazon. We will begin with rankings.

Rankings

As soon as you make your first sale on Amazon, your book will gain a ranking. The ranking shows how well your book is selling. The slower your sales, the further your ranking will fall. There are many millions of books on Amazon, so your ranking can, quite easily, be in the millions. As you sell more books, your ranking will climb. Several sales an hour will see your book inch slowly up the bestseller charts. When your book reaches a high enough position with its ranking, it will start to figure in the category’s top 100s. These are the 100 bestselling books in your chosen categories. Featuring in those top 100s will give you more exposure and more sales.

Searching for Books

The keywords you choose when you upload your book to Amazon will feature heavily when it comes to having your book found by readers. So think carefully about the way people search for books in your genre. Do they search for “action-thrillers,” or do they search for “books like Ben Hur?” How do people find the books? Get out your pen and paper and list how you personally find the books you read, but be aware you can’t use the names of famous people in your keywords—so don’t get caught with “books with John Wayne” as you are highly likely to get a warning from Amazon about using such terms.

Pricing

Pricing is key to selling books. Look at the other books in your genre and see how they are priced. Also make sure to note the length of your book. If you have a short, 30-page book, it may be best to price it at 99 cents. If your book is a huge bonanza—try $3.99, and don’t be afraid to try price promotions, either.

Cover

Be sure to look at the cover you’ve put together for your book, and remember that people will only see it as a little thumbnail. Does your cover stand out when it’s a third of its size as a thumbnail? Some authors put together exceptional covers without ever realizing that browsing readers will only ever see a small image of their cover. If it doesn’t stand out, people aren’t going to buy the book.

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Posted on Wednesday, March 23, 2016

It’s Warrior Wednesday, and You Make Your Own Music

“The rhythm of life beats every single day… can’t you just feel it?”

Have you ever had a day where things just seem to work so well you can’t believe your luck? That’s the rhythm of life, and that rhythm is beating every single day—it’s just that on certain days it beats louder—and clearer—than on others. When it’s at its loudest, it will propel you through your day and allow you to meet objectives with ease.

Wouldn’t it be great if we could feed off the rhythm of life every single day? Can you imagine how unstoppable you would be? You would be like a human cannonball shooting through your days, making achievement after achievement count, and having the world hanging from your every word. The way many people tap into this rhythm is through meditation. So this week, I am going to share a meditation with you that may very well help you tap into that magic rhythm.

Choose your mantra

A mantra is a word or phrase that you silently repeat to yourself during meditation. The purpose of the mantra is to give you something to put your attention on other than your thoughts. You may use any phrase you like.

Find a comfortable place to sit

It’s best to find a quiet location where you won’t be disturbed. There is no need to sit cross-legged on the floor unless that is comfortable for you. You can sit on a chair or sofa or on the floor with your back against a wall. You may support yourself with cushions, pillows or blankets. The goal is to sit as upright as possible while still remaining comfortable.

Close your eyes

Once your eyes are closed, you can begin your meditation. Simply start by taking some deep breaths. Try taking a few “cleansing breaths” by inhaling slowly through your nose and then exhaling out your mouth. After a few cleansing breaths, continue to breathe at a normal, relaxed pace through your nose with your lips closed.

Slipping into your meditation

Allow yourself to slip into your meditation by repeating your mantra silently to yourself without moving your tongue or lips. The repetition of your mantra is always relaxed. The mantra does not need to correlate with the breath, though some people prefer to do so. As your meditation continues, allow the breath to fall away into its own rhythm. The repetition of your mantra should be next to effortless. Sometimes it is helpful to imagine that rather than repeating the mantra to yourself, you are actually listening to it being whispered in your ear.

No need to clear your mind

You will inevitably find that you drift away from the mantra. It is human nature for the mind to wander. Just allow your mind to go wherever it wishes, and find the rhythm of life. The further you get into your meditation, the more ideas will spring out at you; and as the ideas flow, you will hopefully start to feel rejuvenated and excited about the future.

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Posted on Monday, March 21, 2016

Holding Back the Fears: Conquering Fears — Part 12

fear11 The only thing normally holding many people back—and away from their dreams—is themselves. They suffer from terrible fears when they try to better their lives. Inner fears like frustration, failure and lack of confidence allow some to be talked out of success by their own demons. These fears control the lives of many people but can be conquered. This new series of blog articles is all about fears that will hold you back—and how to conquer them. This week we are going to look at a fairly common fear that stops people from reaching their full potential—a fear called Anthropophobia, which is really an acute form of shyness that stops many people from actually taking the first step toward their dreams.

Anthropophobia may manifest itself in many ways—common manifestations are fears of blushing or meeting others’ gazes, awkwardness and uneasiness when appearing in society.

Recognizing Your Phobia

Most of us feel a little like shying away from people every now and again. Certain situations, mood swings and situations can all lead us to not ‘feeling like associating with others.’ In case of anthropophobia however, the mere thought of socializing can trigger a plethora of physical or psychological anxiety symptoms.

If you have anthropophobia, you avoid people at all costs– you might even fear close friends and relatives and perceive them as being threatening as much as a stranger. Any person with the extreme fear of people understands that their fear is illogical. Despite this, they let the phobia affect their daily lives, education or occupation. They arrange activities so that there is minimal interaction with people.

Overcoming Your Phobia

We Shall Overcome

The first step towards overcoming this phobia is to realize that it can be beaten. You can overcome anthropophobia. Only when you believe that you can beat this condition will you actually beat it. It’s not invincible at all.

The Mantra Is…

Sometimes, it all comes down to realizing that the world we live in today is a big and, in many cases, a dangerous place to live. Yet we can live perfectly wonderful lives during our time on Earth. Many people who suffer from anthropophobia find that they can actually improve their daily lives through the use of “mantras.” Try repeating a mantra along the lines of “people do not notice what I think they notice” and see if that allows you to punch a few holes in this phobia’s walls.

Thoughts and Behavior Count

Modifying thoughts and behavior will be essential as you fight to combat this phobia. For example, “people are laughing at me because I look fat” should be changed to “people are not thinking about me at all because they are so wrapped up in their own lives.” It’s about seeing the reality of a situation. You are not on the minds of others—don’t put other people on your mind. Writing down negative and subsequent positive thoughts can also be beneficial.

Time and the River

Meditation is a common solution to many problems. Try finding a quiet spot and reflect on why you are having these issues. Try to spend some time clearing your mind, relaxing and finding out how you really feel about yourself.

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Posted on Friday, March 18, 2016

Publishing Your Book: Pre-Promotion: Part Five

This week I’d like to talk to you about the different avenues you can take to promote your book before it’s even published. You can start to spread word of your books arrival weeks before the book hits the market. For those of you who have already published a book—you may find something here of use to you on your publishing journey—but for those of you who have a book in the pipeline, you may want to copy and paste this article into a Word document and follow up on some of the things we are going to talk about. Ready? Let’s go…

Blogging

The book industry is split about the actual real-time use of blogging. Does it sell books? I’d have to say that it can help sell books—but has to be done in connection with other forms of promotion. But blogging shouldn’t be seen as a tool to sell books. It should be seen as a way to grab your audience and keep their interest. Take, for example, this blog. I write about a lot of things, but you’ve found this article, and this article may have some information that may be relevant to you. Try writing about all manner of things—and see all manner of people visiting your blog.

Social Media

Some authors, and promotion experts, will say that social media is overcrowded, but so is the world. If you consider that every single advertising campaign on television is vying for the same attention, then you could see it negatively. However, if you consider that many campaigns are successful, you will see opportunity. When you join social media, don’t see it as an easy thing to break. See it as a challenge, a puzzle. Join groups and try to make friends with different administrators of those groups. Try to build friendly relationship with those who can help you. When you’ve built a marketing platform that you can post to—and people who will help you post—you may see results.

Mailing Lists

One of the most useful tools in the book business is mailing lists. Places like BookBub can help you gain important exposure, but beware! Mailing lists can cost money, so weigh up how successfully your book will entice their audience. A good mailing list can help you gain a lot of success, but a bad one will hit your confidence and make you less likely to want to use one again. That would be a shame, as the right one will really help you gain crucial exposure.

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Posted on Wednesday, March 16, 2016

It’s Warrior Wednesday, and You Know That Today Is the Day

once upon “If you’re awake today, you can achieve today…”

What have you done today? That’s a question many of us are asked on a daily basis. What did you do today? How did your day go? I’m asking you that right now. What did you do today? The answer may be that you did absolutely nothing, or perhaps you helped the homeless. Perhaps you just went to work and caught some dinner with your workmates. My next question, however, is… How did your life change today?

Now that sounds like a major deal—and it is—but not as major as you may think. It’s actually a case of looking at your day and seeing where you made a difference. Did you make a new friend? Did you help out a colleague? Did you achieve something that makes you proud? Did something happen that made you smile? Changing your life is a major thing, but if you look at the daily achievements, you will find that your life is changing all the time. Today is the day to make the most of your life—so is tomorrow, and so was yesterday. Every time you go to bed, ask yourself: “What made today my day?” Let’s look at a few steps that will help you find the life changing moments that happen to us, sometimes without us ever knowing, every single day.

Little by Little

So, today was a major disaster. You upset your boss, dropped coffee on your desk and had an awful dinner with a client. There was nothing to redeem your day at all, or was there? How about that lady who smiled at you in the cafe? How about the guy who said ‘hi’ in the grocery store? These are the highlights of your day—and the life changing moments you can look back on.

Love Is All You Need

In every single life, there has to be a certain amount of love. Sometimes it’s a neighbor mowing our lawn, a husband giving us moral support, a wife giving us a hug. Even during our worst moments, a human life is filled with love. Love is also a life changing event. Every single time love is shown to a human, we know that we have achieved the best feeling a human can achieve.

Negativity Sucks

You can’t find anything good about your day? You’re not looking deep enough. Surely, there was something that happened. Look back over your day, retrace your steps and find the life changing moments. I can assure that you that every single day, something good happened to you—you just need to search for it.

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Posted on Monday, March 14, 2016

Holding Back the Fears: Conquering Fears — Part 11

This new series of blog articles is all about fears that will hold you back—and how to conquer them. This week we are going to look at a fairly common fear that stops people from reaching their full potential—a fear called Megalophobia by experts, but known as a fear of large objects.

Trauma, most often occurring during childhood, is usually the root of any phobia. Perhaps the person with megalophobia got lost in a large city as a child. Or maybe they were attacked by a large animal, or what would appear to them to be a large animal. Whatever causes this phobia—it will stop you from performing your best on a day-to-day basis.

Recognizing Your Phobia

Symptoms of megalophobia will vary from person to person depending on a variety of factors but especially their level of fear towards large objects. General symptoms, however, typically include anxiety or feeling uncomfortable, especially around large objects or city environments, avoidance of areas which have large objects, feeling small, feeling out of control, delusions, hallucinations, and more.

Furthermore, if a person with megalophobia is exposed to anything that is of a large size, they could possibly experience a panic attack. These are roughly defined as heightened states of anxiety or terror, which come along with other, personal symptoms manifested by the fear. Symptoms of a panic attack include rapid heart rate, breathing difficulties, feeling a loss of control, tingling or numbness, excessive sweating, chills, and chest pain.

Overcoming Your Phobia

Therapy

Therapy is a great place to start. Various types of therapy will work, both to treat the phobia and understand the cause of it. Although, with megalophobia, some types of therapy are more effective than others. For instance, shock or exposure therapy puts someone in an environment with large objects. This repeated exposure helps to desensitize the person and eventually gets rid of the fear of large things.

The World in Which We Live

Sometimes, it all comes down to realizing that the world we live in today is a big and, in many cases, dangerous place to live. Sometimes you just need to take a deep breath and leave your comfort zone. By making that decision, you will be taking an adventure—an adventure that could lead anywhere and to many places. Sometimes a hint of adventure is the one thing that can help you get over your phobias.

Calm

It takes a smart person to realize that all situations can be handled—but must be handled in different ways. If you are starting a new job, try taking your first few days steadily. Get to grips with the tasks at hand. It’s like dating. You take it slowly and build to a crescendo. Just take things one step at a time, and you’ll find that you will make few mistakes. Take the smallest steps to begin a big journey.

Meditation

Many people feel that it meditation helps them prepare and take on the problems they are facing. Meditation can be done on a daily basis, at any time, and can help calm your mind. Once your mind is calm, you can face any problem you have ahead with clear judgement.

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Posted on Friday, March 11, 2016

Publishing Your Book: Platforms: Part Four

fear11 After writing a book, many people want to know how one goes about publishing a book. A well-known author once said recently that “it’s no great feat to get one’s book published—it’s no great mountain to climb.” He is right, but his opinion is subjective. To you, reading this blog, it is a huge mountain to climb to get your book published. There are many paths you can take up that mountain, but it is still a huge feat.

There are a few things to consider before pressing that “publish” button. That’s what we are going to talk about this week. The last minute problems that crop up, or get forgotten, as writers rush to get their book onto the market. For example, how often do you think about keywords? Categories? How about author name? These might seem like easy things now—but authors all around the world have forgotten to fill in the metadata before they hit the publish button—and those authors have been cramped by these problems throughout their book publishing run.

Keywords

These seem like gobbledygook, meaningless things when you first see a section to select keywords. What is a keyword? Well, take a major publishing platform like Kindle, and you will see that there is space for seven keywords. These keywords are how readers find your book. Many authors just overlook this spot on the page and don’t fill them in. That would be a mistake. Take some time, think about what search terms people will be using to search for your book. Is it a Western? A horror novel? A book about bamboo sticks? What is it? Fill in the space with words that will help you sell books.

Categories

This is a crucially overlooked part of the publication of a book. People tend to find the biggest category that applies to their book, and then just add it to the metadata. But normally, you get to pick two categories. Spend some time going around Amazon and looking at the different category opportunities out there. Look to see where similar books to yours have been placed. It’s a good idea to note that the smaller categories will give you more exposure. Why? Because it will take you less sales to get to number one in a small category, and then once you’ve hit number one, the momentum of being at number one will hopefully keep you there.

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Success Blueprint for Your Inner You

Be the Hero in Your Own Success Rescue(TM)

Publishing Your Book: Amazon Free Giveaways: Part Seven

It’s Warrior Wednesday. How do you feel today, friend?

Holding Back the Fears: Conquering Fears — Part 13

Publishing Your Book: Amazon: Part Six

It’s Warrior Wednesday, and You Make Your Own Music

Holding Back the Fears: Conquering Fears — Part 12

Publishing Your Book: Pre-Promotion: Part Five

It’s Warrior Wednesday, and You Know That Today Is the Day

Holding Back the Fears: Conquering Fears — Part 11

Publishing Your Book: Platforms: Part Four