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I Write…

once uponThis week, I’d like to look at four signs that you need a content writer. If you are thinking about hiring a content writer, you are really hiring an expert who can write content to appeal to your audience. You are also hiring someone to correct problems that your blog may be having—poor visibility, poor audience participation—or just poor internet salesmanship all around. If you are encountering these problems, then you may want to find yourself an expert to help you correct them.

Why Content Matters…. And Why You Need Traffic

There is one rule to online business. You must blog! If you have a business with an Internet presence, you need a blog with lots of content. Blogging can certainly get boring, but it really does affect your bottom line. On average, blogs increase business. Businesses that blog get more traffic from Google and more visitors surfing in from other sites, which benefits revenue and brand loyalty. It’s a win-win!

Low Engagement…. No Effect

If people aren’t coming to your blog, you’re more than likely doing something wrong. The problem is, it could be any number of things. You might have a basic problem like lack of promotion, incredibly boring articles, poor targeting, or ten other reasons. You might be facing a competitor’s aggressive marketing campaign. Alternatively, your blog might just be too new. Pretty much everything you do on your blog affects engagement, so the problem could be almost anywhere. Don’t give up if you don’t get a million hits on your first day.

Irregular Habits

If you have a personality-driven blog, a lot of ideas, and the time to put it together, it’s fine to sit down and write what’s on your mind when you feel like it. As long as the ideas keep flowing, your audience will be receiving new content and hopefully coming back for more.

Missing Those Crucial Opportunities

When something happens that affects your business or your community, getting your voice out there can enhance your authority, expand your reach and deepen your connection to your customers. The right commentary at the right time is what viral posts are made of, but you need to have someone ready to react. Building an audience over time will ensure your voice is heard when you really need it to be.

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I Teach…

coachFor those of you who are wondering about the possibility of working with a coach, I’d like to talk a little about the ways a life coach can actually add to your life and encourage change for the better. I think we’ve talked a lot about reasons for getting a coach, and finding the right coach—but today this is all about coaches and their abilities. For me, a coach has to be someone who has experience, expertise, wisdom and the ability to listen. For you, the coach may be someone who gives you confidence or helps you discover new things about yourself. Let’s take a good look at coaches…

Finding Your True Purpose

Life coaches know that finding one’s purpose isn’t something that requires meditating for a few years on a mountaintop. That’s just unrealistic. A good life coach knows that an individual’s true purpose comes from a special combination of their hidden talents and passions. A good life coach will help you uncover those talents and passions that will then reveal to you your true purpose in life.

Motivating YOU

Sometimes, when we least expect it, life punches us in the face. We lose our jobs, we lose a loved one, we fall into old bad habits, we sink into depression, and so on. And if left alone, it could take years – if ever – to get back to our old awesome selves again. A quality coach will help us move past these obstacles and learn from them.

Building Your Confidence

Whatever it is you do in life, you’ll do it better and with more enjoyment when you’re confident. The opposite is also true – even the simplest tasks can be outright terrifying when you don’t have the confidence you need. Life coaches understand this better than anyone else.

Developing Your Spirituality

As happiness and success starts flowing into your life, you may find yourself at a very interesting crossroads. While you are happy with how amazing your life has become so far, there’s still something, or several things, missing. These ‘missing’ pieces are why even the seemingly most successful people in the world still turn to life coaches for guidance. Everyone needs to heal, grow and develop.

Guidance, Guidance, Guidance

Have you ever read or heard news of superstar athletes, famous politicians, and influential politicians who make careless decisions that ruin their careers? That’s the danger of success – it can take you places where your character can keep up with you.

Your life coach may keep you from going too fast. They will keep you accountable both to your life plan and to your deepest values. That way, as your success grows, your character will grow in stride with it.

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I Speak…

coachMost people feel fear at some point in their life. When speaking in public, people can find themselves panicking. I hear from these people quite often, and I wanted to put together some tips that would allow people to really get to grips with their fear of public speaking. We all know that it can be terrifying to stand in front of ten, ten thousand, or ten million people and speak—but all it really takes is organization, practice and focus… Let’s take a look at the tips.

 

Organization Is Success

When you organize all of your thoughts and materials, it helps you to become much more relaxed and calm. When you have clear, organized thoughts, it can greatly reduce your speaking anxiety because you can better focus on the one thing at hand—giving a great speech.

The Two P’s—Practice and Prepare

Nothing takes the place of practicing and preparing for your speech. Write out a script of your key points, but don’t speak from it word for word. Prepare for your speech so well that you could answer any possible question thrown at you.

Afraid of Rejection? Don’t Be So Hasty…

“What if my audience hates my speech? What if they boo me off stage?” Try to eliminate all of your fears of rejection. The audience is there to listen to you for a reason.

Focus

When you speak, try to get into a rhythm or a flow. Keep you sentences short and to the point and repeat key points. A short pause in between points can add anticipation for what you are going to say next.

Watch and Learn from Yourself

Pay special attention to:

  • Your facial expressions
  • Your gestures and habits
  • Your body movements
  • How friendly you appear

When you have gentle expressions and a calm demeanor when you speak, you will be more welcoming to your audience.

Record your speech on your phone or video camera. Record yourself giving the talk from beginning to end. Then listen to it or watch it, and make notes on how you could make it better. Some people do not like listening to the sound of their voice on tape, so it is important that you get used to your own voice and speaking style.

Give Your Speech to Another Person

There are plenty of people you can practice on. Be sure to tell the person to be completely honest with you in their critique.

Examples of people you can practice on:

  • Your partner
  • Your close friends
  • Your parents

Speaking directly to another person with whom you feel comfortable will help relax you and give you experience with getting feedback from someone. If they have questions about your speech, it is likely that members of an audience will have the same questions.

There’s Always a Teacher

Find a talented coach or mentor. There are many groups that you can join to learn the art of public speaking. Toastmasters may be the choice for you. It is non-profit and helps people get over their fears by having them practice speaking on subjects over and over.

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I Write…

writingThis blog is all about decisions—a decision that could take you to the next level—a decision that could allow your business to grow. I have put together four reasons why you should consider a ghost writer. These four reasons are a checklist. I want you to look over them and place a check against the reasons that would simplify your business life and give you time to grow, expand and become bigger. If you come away from this blog with three checks or more, I think you should investigate hiring a content writer—seriously. The time to act is the moment you realize action is needed!

Save Time

Would you rather just focus on growing your business? Hiring a ghost writer for your blog will free up some time so you can use your talents more effectively elsewhere. If you are spending more time creating content than you are spending bringing in new business, you may want to adjust your priorities.

Share Excellence

You may not be a great writer, but the business demands excellence. Perhaps you don’t need a ghost writer to take over your blog from start to finish; maybe you just need someone to proofread and edit your content before publishing. A good editor can help you fix your grammar and spelling, be more concise, and better organize your thoughts.

Cultivate Talent

You should try to update your blog with brand new content once a week. In order to keep coming up with relevant topics, you need to be clued into your industry, monitoring the mindsets of your readers, watching trends. It’s certainly an ongoing process. Some people are better at this than others. Sometimes you just don’t have the time. Sometimes you need to delegate. Again, you may not need a ghost writer to handle all your blog responsibilities… maybe you just need someone to research and brainstorm ideas with you.

Social Media Manager

Once your blog is written and published, you’re going to want to generate interest and attract new followers. This means posting on various social media, publishing an e-newsletter, monitoring and responding to comments, talking about your blog at networking events, maintaining a subscriber list, and anything else that will help get the word out. Remember, when it comes to blogging, you can’t rely on an “if you build it, they will come” mentality; someone has to constantly be plugging your blog and getting more eyeballs on it. It’s a full time job.

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I Teach…

fear11We’ve discussed how coaches can succeed, but I’d like to talk a little today about how both you and your coach can fail. There are many reasons for a failure to happen—and they often do—but why? Let’s find out…

Both Parties Have to Want It

All too often, coaches are assigned to people who don’t think they need help or don’t want help. Imagine being approached after delivering a speech and being told by that person that your boss thinks you need a coach to help with your presentations. The immediate reaction of most people would be, “I don’t need help. I’m doing just fine.”

For coaching to be truly successful, the person receiving the coaching must want it. Otherwise, it will be like dragging a horse behind you with one hand tied behind your back. Eventually, you may succeed, but not without a series of constant uphill battles.

When Your Coach Shouldn’t Be Coaching

Anyone can call himself or herself a coach. But that doesn’t mean they have the expertise or the experience to improve your condition. Before engaging the services of a coach, ask them to provide specific examples of how they have helped people with similar objectives to yours achieve their full potential. Ask questions regarding their background, and don’t be afraid to probe deeply. There are lots of coaches who have no business coaching. Make sure yours doesn’t fall into this category.

Coaching in Perpetuity

An effective coach works with their clients to set objectives and measurements of success before the engagement begins. The coach gets the job done within an agreed upon time period and disengages when their work is done. Compare this to the model where a coach comes in to work on a specific issue and never leaves the organization. A good coach knows when his work is done and encourages their clients to soar on their own.

You Have a Mentor, but Not a Coach

Lots of people think they have coaches when in fact they have mentors. Ask one hundred people to explain the difference between a coach and a mentor, and you will most likely get a hundred different answers. Most people would agree, however, that there is a difference. Before you start looking around for a coach, you must determine what specifically you are looking to gain from this type of relationship. Once you’ve answered this question, you’ll know whether your needs are best served by a mentor or a coach.

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I Speak…

coachLast week, we touched upon a problem many public speakers have. That problem is not knowing how to breathe correctly. Now, we all know that we are born with the ability to breathe—but to breathe correctly when speaking in public is another thing altogether. I thought it might be a good idea to share a few tips with you about correct breathing—tips you can take with you and help turn your speaking engagements into huge successes. This week, we will discuss relaxing before your speaking engagement, so these are tips to help you breathe to relax. Let’s try them out!

Deep Breathing Means Relaxing

For those who do not regularly practice deep breathing, they may not know all the health benefits. Learning how to properly deep breathe, and letting that breath fill your lungs and travel through your whole body, can help you to relax and take on anything that may be going on in your life. This is at the heart of your well-being and healthy living, so it is crucial to learn how to deep breathe properly and practice it regularly.

Breathing for Better Health

Deep breathing and learning to embrace this practice is part of healthy living and well-being. Learning to embrace it, and develop and practice breathing patterns that work for you, is a huge part of living the best life possible.

Exhale Longer Than Your Inhale

You should be letting the exhale take twice as long as the inhale to get the most out of it. This will take some practice. Take the time to take each breath in but then take twice as long to let it out so that you can really feel it throughout your whole body.

What Stress?

Stress can be easily melted away if you learn how to make deep breathing a part of your life. As you feel the stress coming on and starting to settle within your body, take the time to step away and take a few good deep breaths to allow the stress to simply melt away in no time.

What Pain? Is Pain Distracting You?

There is a reason why women in labor practice breathing exercises — it really does help with the worst pain!   By practicing deep breathing exercises, you can block out the pain and focus instead on this therapeutic exercise for your well-being.

Stretch for Well-Being

Yoga is a great part of a healthy lifestyle, not just for the exercise that it brings, but for the stretching and breathing that it incorporates. When you are stretching and focusing on your breathing, you are working on your overall well-being, and this can work wonders for your physical and mental well-being.

Breath Yourself to Energy

As you take in deep breaths, you will feel rejuvenated, and this brings natural energy to your body. Learning to take breath in the appropriate way and holding it will pour energy onto every bone and muscle in your body, which will bring you the natural energy you are seeking.

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Why Using A Ghost Writer Could Make Your Business Flourish

writingYou have all the time in the world. You can write your own blog articles. But why would you want to? This article is all about your brand—the brand of your company and how using a content writer can help your brand grow infinitely stronger. You are a business owner—you really shouldn’t be writing your own content or that book about your product. You should be running your business. Let your ghost writer build the brand and be the voice of the company…

Enhance Your Brand Image

When you use a ghostwriter, you’re able to increase the amount of content you produce, and thereby, enhance your brand image. More content equals more visibility, which ultimately results in more traffic and increased conversions. That right there is reason enough to hire a business ghostwriter.

More, More, More

When you hire a ghostwriter, you’re able to maximize productivity within your company. You no longer have to delegate writing responsibilities to employees who could be using their time better. You also don’t have to waste precious hours of your own week coming up with new ideas. A ghostwriter can pitch and write quality content for your business, allowing everyone to do what they do best.

Better Quality

Let’s be honest, you’re a business owner, not a writer. And while you probably write well enough to get by, the fact of the matter is your brand deserves a professional writer. You wouldn’t throw just anyone into the role of accountant would you? Well, then, why are you using non-writers to write your brand’s most visible content? Hiring a ghostwriter allows you to keep the same brand visibility, while leveraging higher quality work.

Speedy Turnaround

Have you ever had an idea for a blog or news article but just can’t seem to get it written and published quickly enough for it to be relevant? Well, with a ghostwriter you can drastically improve turnarounds. For the right price, you may even be able to have a piece pitched, written and published in a matter of hours. That’s invaluable when you’re trying to beat out the competition and establish your brand as a thought leader in your industry.

It’s Cost-Effective…

Ultimately, ghostwriters are extremely cost-effective for businesses. In most cases, you’ll simply hire them as independent contractors. That means you’re not responsible for employer-provided benefits and simply pay the writer for the work they produce. Could it be easier?

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I Teach…

coachWhen any of us start something new, we know that we have expectations. But is it what you really want? What is your purpose for seeing a life coach? Before you achieve anything, you should have an expectation of what you’d like to end up with. In this blog article, I’d like to explore some common goals for seeing a life coach. Let’s see if you fit the bill…

To Create Clarity

It’s highly likely that a life coach will ask you powerful questions, which help you drill down to how internal and external factors are really affecting you, enabling you to see things as they really are and not worse than they are. With this clarity, you can then move forward unhindered to achieve your goals.

To Develop a Strong Feeling of Belief in Yourself

Building strong foundations and positive belief systems within yourself will enable you to develop an unshakeable belief in yourself and your capabilities, which gives you the confidence to pursue your dreams and not be limited by the perceptions of others.

To Raise Your Standards

Life coaching teaches you the important lesson that the route to happiness is not based on the uncertainty of the external world meeting your expectations, but on the certainty that you will live by the high standards that you have set for yourself.

To Set Important Boundaries

Lowering your expectations does not mean you should be a total pushover. Life coaching helps you learn to respect yourself and demand the respect of others by setting clearly communicated boundaries and acting immediately to enforce a boundary if someone crosses it.

To Stay on the Track of Love, Not Fear

Life operates on two tracks, the track of love and the track of fear. Living in the track of fear will mean you never reach your true potential, and your life will be severely challenged. Living in the track of love will bring more positive energy into your life and allow you to focus on that which adds value to your existence.

How to Develop Focus

Many people live unfocused, unbalanced lives where they struggle to get things done and never quite get to where they want to go. Life coaching reduces those “squirrel” moments so that you stay focused and in control, which is a more helpful state of being to achieve great results.

How to Take Action

Life coaching gives you access to the rewards of taking action and making positive steps forward rather than procrastinating or being purely reactionary. You can start to make things happen rather than be passive and let things happen to you.

How to Take Personal Responsibility

Working with a life coach allows you to realize that blame, resentment, anger and other negative emotions are unhelpful, and that taking personal responsibility and being accountable will put you in a more powerful position of living a life of integrity.

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I Speak…

People make mistakes in presentations every single day of the week. It’s nothing new. But why do these mistakes happen? What constitutes poor public speaking? I’ve put together a list of reasons that may tell the story of why a speech may have gone wrong, or a presentation may have fallen on deaf ears… Let’s take a look at the list, shall we?

Poor Breathing Habits Mean Poor Speaking

Have you been trained as a singer or stage actor? If you haven’t, the chances are good that you’re unaware of the best method of breathing for speech. Public speaking requires a larger reservoir of air, for instance, than breathing for life. Equally important, your exhalation needs to be more controlled so you can sustain vocalized sound to the ends of phrases, where the most important words usually reside. Diaphragmatic breathing is the key. It’s also an important method of calming your galloping heart during fear of public speaking, and of course for keeping you from audibly gasping for air when you run out of breath due to nervousness—a huge no-no when making a public presentation.

Are You Self-Conscious?

This is probably the most frequently named reason people feel performance anxiety while speaking. It’s very common for a speech coach to hear: “I’m fine talking to small groups. But when it’s a large audience, I get really anxious.” Remember that the people in a sizable audience are exactly the same ones you talk to individually, and try to concentrate on having a conversation with your listeners. You’ll be at your best in every way.

Fear of Appearing Nervous

You may fear that you’ll look fearful on stage. With that in mind, you may make a leap of poor faith and tell yourself that once the audience notices your nervousness, everyone will realize you don’t really know your topic. Of course, the two aren’t linked at all. For instance, if you see that a speaker is nervous, what do you think? It’s probably sympathy—and with that sympathy, the audience will work with you.

Are They Judging Me?

The tough love message concerning this fear of public speaking is that people really don’t care about you. They’re in the audience to get something out of your appearance. They truly would like their time to have been well spent in coming to see you. You can also console yourself with the knowledge that watching a speaker fail is embarrassing for all who see it. With that in mind, you can be assured that the audience is actually rooting for you.

Failure in the Past Means Failure in the Present

Public speaking anxiety is often a side effect of learned behavior. You failed at some point in an important or high-profile speaking situation, and the seed of failure was planted. Of course, if you know your stuff and have done your research, there’s absolutely no reason something that happened once in the past will occur ever again. Not, that is, unless you tell yourself it will and subconsciously get ready for it. Plan to succeed instead. Always look for success, rather than failure.

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I Write…

writingFor most companies and successful individuals there is an understanding. This understanding is a simple one—it says “content sells.” But how do you get content? Do you have time to sit in your busy life and write content? That’s why many successful companies, individuals, and entities use ghost writers to create content for them and here’s why…

Easy and Efficient

Ghost-writers can manage the process of blog or article writing from beginning to end. They will interview and capture the content needed to establish a solid point of view, follow up directly with your content experts, gain approvals and make any necessary changes before delivering a final version. They work without any need for you to supervise. Just like a well-oiled machine.

The Voice

This is one of the most important reasons to bring a ghost-writer on board – although it might have been a show-stopper for you before now. The truth is that experienced ghost-writers have written many hundreds—thousands even—of blogs and articles for companies, so they know exactly how to capture the voice of content owners.

Research…. Who Does It?

Ghost-writers are expert researchers, which means they can fact-check and provide supporting statistics and meaningful industry information that will enrich the content owner’s blog and content. They can add links to sources for extra search engine boosts, too. Can your overworked secretary do this as a side job? Not as efficiently.

Busy, Busy, Busy Media Calendar

A ghost-writer working for you can develop a full year of frequently published content. Timely and continuous publishing of content can help increase your company’s brand as your content owners get more and more recognition in the industry. Busy means successful—remember that.

A Penny Saved Is a Penny Earned…

If your need for content is large enough, you could add an additional resource to your staff. But most marketing managers find it’s more economical and just plain easier to have an outside resource fill this need, as you only need to call upon a ghost-writer when needed and pay less per project that you would with a writer on salary.

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