I Write…

writing For most companies and successful individuals there is an understanding. This understanding is a simple one—it says “content sells.” But how do you get content? Do you have time to sit in your busy life and write content? That’s why many successful companies, individuals, and entities use ghost writers to create content for them and here’s why…

Easy and Efficient

Ghost-writers can manage the process of blog or article writing from beginning to end. They will interview and capture the content needed to establish a solid point of view, follow up directly with your content experts, gain approvals and make any necessary changes before delivering a final version. They work without any need for you to supervise. Just like a well-oiled machine.

The Voice

This is one of the most important reasons to bring a ghost-writer on board – although it might have been a show-stopper for you before now. The truth is that experienced ghost-writers have written many hundreds—thousands even—of blogs and articles for companies, so they know exactly how to capture the voice of content owners.

Research…. Who Does It?

Ghost-writers are expert researchers, which means they can fact-check and provide supporting statistics and meaningful industry information that will enrich the content owner’s blog and content. They can add links to sources for extra search engine boosts, too. Can your overworked secretary do this as a side job? Not as efficiently.

Busy, Busy, Busy Media Calendar

A ghost-writer working for you can develop a full year of frequently published content. Timely and continuous publishing of content can help increase your company’s brand as your content owners get more and more recognition in the industry. Busy means successful—remember that.

A Penny Saved Is a Penny Earned…

If your need for content is large enough, you could add an additional resource to your staff. But most marketing managers find it’s more economical and just plain easier to have an outside resource fill this need, as you only need to call upon a ghost-writer when needed and pay less per project that you would with a writer on salary.

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