I Write…

Last week, we talked about the positives behind self-publishing. This week, I’d like for us to talk about whether you are actually ready to publish. Knowing if you are ready to publish is half the battle—so take a look a look at this list and see if there are any reasons here for you not to publish your book. You should be absolutely certain you are ready to publish before you bite the bullet…

Writing for the Wrong Reason—Do Not Fall Into This Trap

The most common wrong reason to write a book is to make a lot of money. In many cases, you will be letting yourself in for a huge disappointment. You should try to write a book for good reasons—reasons like having something to say, something you want to express or something you’d like to share.

You Didn’t Use an Editor

Many writers believe that they’ve caught every mistake in their book. They’re wrong. Time after time, a fresh set of eyes has found typos in a book once thought clean. Don’t fall into the trap of trusting your eyes—find another set of professional eyes before you publish.

Design Your Own Cover?

The cover is one of the most important marketing pieces for your book, so hiring a great designer is money well invested. The beauty pageant that is Amazon web pages displays fifteen to twenty covers at a time. With a graphic the size of a postage stamp, you need to entice people to click. Are you ready for the competition?

Too Few Plans?

There are at least three plans to getting your book published: Plan A is to find a traditional publisher; Plan B is to self-publish; and Plan C is to implement Plan B in order to attract a traditional publisher and reinstate Plan A. There is no right and wrong. There is only what works for you and what doesn’t, so be flexible. Don’t undersell yourself and go to work without a plan.

Did You Build Your Marketing Platform?

Self-publishing is not a serial process where you can write a book and then worry about marketing it later. You need to start building a marketing platform as soon as you start writing because the process takes a year. Get in on your marketing early!

Did You Use Microsoft Word?

There are cheaper and more elegant word processors, but nothing has the paragraph styles capability of Word nor the universal acceptance from the reviewers. If you’re writing a book—write it in Word.

Don’t Just Sell the E-Book

People live believing that E-books are taking over the book market, and that dream is partially true—but you should never discount the paper book. Yes, it’s going to sell slower, but it will be picked up by certain readers; and if you’ve written a non-fiction book, the paperback will, more than likely, outsell the E-book version.

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