Many people ask me about self-publishing. There are a lot of pros and cons, but the five I am going to discuss today form the backbone of the pro argument. Are these reasons enough for you to go upload your book to KDP?
Higher royalty rates
Traditional royalties were, and are, a pittance. The best royalties were 20 percent of net. With the digital revolution, Kindle, Apple and Barnes and Noble are paying 35%-70%, 55% and 65%, respectively. Just another reason not to throw away any ideas of self-publishing your book.
Bypass Tradition
The current digital revolution has changed the face of the publishing world. Before, digital authors had to go through publishers. Publishers controlled every element of the books they published. It was impossible to get books into bookstores without a publisher. However, with the digital revolution, this has all changed, and the self-published author can break tradition and appear on bookshelves alongside traditional bestsellers.
Control… You Must Have Control
Many self-published authors enjoy freedoms traditionally published authors could never have. Controlling content, the cover, the design and the marketing of their books is a huge appeal. So are you looking to control how your book is unveiled to the world—or are you just happy for someone else to do the work for you? The choice is yours.
Time
Most books get a shelf life of around 60 days in a store. One of the great advantages to self-publishing is that there is no limited timeframe for you to work within. The self-life of a digital book is… forever.
Cost controls
Even though you have to actually frontload the cost of producing your book, buying copies and promoting the book, authors who are self-published have said, in many cases, that it has been cheaper than buying copies through a traditional publisher, paying fees to be published or other expenses traditional authors incur.
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