I Write…

We’ve talked at length about the importance of creating content that people can easily share and make use of. But what importance do images play when creating good content? Do images really matter? Can they increase the click rate of your article? Of course, they can—check out these great image tips to get the most out of your content!

Make Sure Your Images Are Relevant

When you’re creating a blog or website, it’s important that the images you use are relevant to the topic. It has been said that content with relevant images get 60% more views than content without relevant images. Be careful, choose wisely and go for it!

Originality… But Not So Original People Can’t Understand

Okay, we all know that picking the right image can be tough. You need to find the right balance between clichéd images that might make your content look dated, and something too unique and obscure that will leave your visitors confused. Start with relevant and move onto interesting. Don’t be led astray by the wild ways of internet image sites.

Try to Use People…

As humans, we respond to faces, so using images of people in your content can be a simple way of boosting engagement. Choose people who are relatable to your audience, think about your content and keep the people relevant to the theme. If you are talking about working in the creative industries, don’t use an image of someone in a corporate office in a suit. Try to lead people to your content with an eye toward being exciting.

Use Images to Keep Interest

Now that we know which kind of images you need, we need to discuss something else. How many images should you include in your content? It depends on how much text you have, but as a general rule, try and insert an image every couple of paragraphs. The more images, the more you will interest the reader.

Use Good Quality Images

Don’t fall into the mistake of using poor quality images. When adding images to your blog, website or campaign, it is important that they are high resolution images that are going to look sharp and not pixelated. Seriously… the better the images, the better you will look.

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