I Write…

Why is it really important to write content? I mean, how many business transactions really take place because of content? These are questions that are often asked. Some believe that the overall effects of content are overexaggerated, but as a small business, can you afford to miss a crucial opportunity to connect with your audience? I don’t think so. However, this does a raise an important question. How do people react to content?

Write You Off

If your content is seen as having no hook or interest point to the customer, it’s likely to be marked as spam. Posting something that may be assessed as “spam” is the fastest way to lose credibility.

Simply Ignore

The customer may just make the assessment that they won’t lose much by reading it. In this case, the reader has not written you off yet, but if you consistently create content that people skip, you may find yourself written off.

Look It Over

The customer thinks there are only a few parts that are of relevance and wants to get right to the core of the content and skip the rest. This is where you have the opportunity to change their mind.

Wait… I Should Read This

The reader is engaged by the article and actually stops to think about it. What does it mean to them professionally? Personally? You have hit a nerve!

Sharing IS Caring

The customer may find your content interesting enough to spread it to anyone and everyone via social media, reblogging or via email.

Sign Me Up

This is the end goal. The customer finds great value in what you have to say and wants to build a relationship. They are open, willing and ready to be a part of your world.

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