I Write…

This week, I’d like to look at four signs that you need a content writer. If you are thinking about hiring a content writer, you are really hiring an expert who can write content to appeal to your audience. You are also hiring someone to correct problems that your blog may be having—poor visibility, poor audience participation—or just poor internet salesmanship all around. If you are encountering these problems, then you may want to find yourself an expert to help you correct them.

Why Content Matters…. And Why You Need Traffic

There is one rule to online business. You must blog! If you have a business with an Internet presence, you need a blog with lots of content. Blogging can certainly get boring, but it really does affect your bottom line. On average, blogs increase business. Businesses that blog get more traffic from Google and more visitors surfing in from other sites, which benefits revenue and brand loyalty. It’s a win-win!

Low Engagement…. No Effect

If people aren’t coming to your blog, you’re more than likely doing something wrong. The problem is, it could be any number of things. You might have a basic problem like lack of promotion, incredibly boring articles, poor targeting, or ten other reasons. You might be facing a competitor’s aggressive marketing campaign. Alternatively, your blog might just be too new. Pretty much everything you do on your blog affects engagement, so the problem could be almost anywhere. Don’t give up if you don’t get a million hits on your first day.

Irregular Habits

If you have a personality-driven blog, a lot of ideas, and the time to put it together, it’s fine to sit down and write what’s on your mind when you feel like it. As long as the ideas keep flowing, your audience will be receiving new content and hopefully coming back for more.

Missing Those Crucial Opportunities

When something happens that affects your business or your community, getting your voice out there can enhance your authority, expand your reach and deepen your connection to your customers. The right commentary at the right time is what viral posts are made of, but you need to have someone ready to react. Building an audience over time will ensure your voice is heard when you really need it to be.

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