I Teach…

Many life coaches themselves fail, and that failure can be caused by a multitude of problems they personally have not dealt with. These can range from not understanding the amount of energy and time required, not having a motivational touch, or simply life coaching only for money. To succeed in anything, you have to have a love for it—not just a desire to cash in. Let’s take a look at five reasons why coaching businesses fail.

You Aren’t Living It!

Why on Earth would you coach someone on something you don’t—or wouldn’t—do yourself? People can smell a lie a long way. If you want to be the best life coach in the industry, you need to do more than just learn and give your knowledge. You need to start living it! Walk the walk, and lead by example—don’t just lead with words.

You Just Haven’t Mastered It

There are coaches who are pretty good at a lot of different things and are so excited to share their knowledge with their clients, yet fail miserably to differentiate themselves because they are, frankly, a dime a dozen. The best thing you could do as a coach, for your coaching business and your clients, is to pick a maximum of 3 very specific topics to coach on. If you’re a life coach, which specific parts of life will you focus on? The more targeted and focused you are, the more focused your clients will be, and the better results both you and your clients will see. If you’re an expert—be an expert!

It’s Not You… It’s Me

Just because you are able to get people revved up, doesn’t mean you’re bound to be a great coach. In fact, the definition of motivate is to give someone a motive to do something. That does not mean they’ll actually do it. Most coaches can give great strategies. The difference in going from good to great in coaching is getting your clients to actually take action.

Your Own Motives Have Priority

As a business or life coach, it is imperative that you focus on what your coaching clients want and need, NOT what you personally want. Your motives should be their motives. The second you prioritize what you think is important versus what your coaching client thinks is important, you have failed.

A Single Approach Is the Wrong Approach

If you’re not getting through to your coaching clients, it’s not them, it’s you. When you have only one approach, your level of influence will suffer tremendously, and neither you, nor your clients, will see results. Having only one approach is like driving down a dead-end road; it’s unlikely you’ll ever reach your destination. Just because one approach or strategy worked for you before, it does not mean it’ll work every time.

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