Category Archives: Your Personal Development

Your Personal Development

Posted on

I Speak…

sleepMany studies have suggested that repetition can have a positive effect on someone’s agreement with an argument. It may be important for you to learn the art of repetition—because like any skill it can be done right, but it can also be done wrong. If you are going to repeat yourself to make your point, you have to learn how to pose your repetition to create an impact. Let’s see how you can make it work…

Change the Way You Say It!

Although repetition can be successful as a persuasion strategy, subtlety can be as important as the frequency and intensity of the message. Rather than repeating the same words and phrasing throughout the course of an argument, finding more than one way to make the same argument repeatedly can be a more effective approach. The reader or listener is likely to respond more positively to the same argument stated several ways rather than having the same message shoved down his throat over and over.

How Often Do You Do It?

The use of repetition in a persuasive argument can be effective if the argument is constructed in such a way that the repetition is spread out over a period of time. The use of repetition over the long course of an argument, written or spoken, creates a greater familiarity with the message and leads to gradual agreement if the intensity of repetition is gradual itself. Too much repetition in a short span of time or space can actually defeat the very purpose of gradual acceptance by creating a stronger aversion to the argument. All repetition should be carefully spaced at equal or similar intervals throughout the argument.

How Much Do You Do It?

In speeches or other spoken arguments that are highly emotional in nature, frequent repetition of key emotionally charged phrases can be effective. Martin Luther King, Jr.’s “I Have a Dream Speech” often is cited as one of the primary examples of the success of such repetition. However, it may be effective in messages of this nature only because of the already emotional nature of the issue. Such techniques in sales and marketing may have the opposite effect — turning off the consumer — if not approached carefully.

YOUR VISION TORCH Series
Achieve Your Dreams, Ignite Your Vision, & Re-engineer Your Life Purpose

AVAILABLE: amazonbarnes and noble   

Vision Torch Banner1

More blog articles at www.yourinneryou.com
Dear Princess Column at: www.sentimentalnursewriter.com

Download your free sample here

 

Posted on

I Write…

coachWe’ve discussed content marketing—its failures, its successes—but we haven’t discussed some of the finer points of making your content work. This article is a series of points. Points that, if used properly, will help you fine tune your content marketing. Try these little tips to create a big response…

Create Content That Is Readable, Shareable and Hilarious

Some of the most popular viral campaigns have had the above ingredients. Being funny, making content worth sharing and making your content extremely readable are key steps towards success.

Longer Length Is Better

Yes, it’s hard to write a huge blog article—but try to write something that has some substance to it. Don’t just push out short articles. Write to inform and make sure your longer blog articles are easy to read. Break your content into paragraphs and allow your reader to scan through your content.

Images, Images, Images

If you want to make a success of your content, you should use images. When sharing your content, you want people to be captured as quickly as possible—good images allow this to happen easily. Don’t shy away from funny images, either. People like to laugh.

Appeal to Emotions

This is another point that many content marketers forget. If something makes you happy, sad, or enraged, you are emotionally attached. If your content can cause this kind of reaction with your readers, then they are more likely to take action with your content. Try to cause emotion, and you’ll see response.

Aim to Get Shared by Influential People

If you can get your content shared by at least one social media influencer, you will be on your way to gaining a new audience. The virtue of being shared by an influencer will create a level of trust with their audience. You will become a trusted source of information. Try to attain as much action as you can with influencers—it can only help you.

YOUR VISION TORCH Series
Achieve Your Dreams, Ignite Your Vision, & Re-engineer Your Life Purpose

AVAILABLE: amazonbarnes and noble   

Vision Torch Banner1

More blog articles at www.yourinneryou.com
Dear Princess Column at: www.sentimentalnursewriter.com

Download your free sample here

Posted on

I Speak…

coach
We’ve been talking about speeches for some time now. You may have a pretty strong understanding of how to make your speech really work. This week, we are going to look at the delivery of your speech. You’ve written it, you’ve got a great closer… but you are nervous about delivery. How can you really push your point across and make yourself heard?

Keep It Real

If there’s one rule, it’s this one: Try to be as authentic as possible.  It’s well known that people can hear it in your voice when you are “real,” and they will love you for it. If you come across as fake, you will lose them.

Keep Learning

Regardless of how many times you’ve made a speech or spoken in public, there is always room for vast improvement. It’s great that you’ve got public speaking experience, but don’t become over confident and think that you can just turn up and present without doing your homework! You might get away with it a couple of times, but eventually you will be caught out.

Pack THAT power!

Your opening statement needs to be powerful. You need to hook those people.  Don’t be afraid to shock your audience, make your audience laugh or hook them with a story that really gets them ready to hear your point. Don’t just open with banalities… Go on the attack and make yourself heard.

Arrangement Is the KEY

Arrange your presentation and make it easy to digest, but keep in mind that you want to make your point. If you can tie everything back to the points you want to make, you will be doing well!

Slow Down… Don’t Move Too Fast

One of the most common faux pas people make when giving a speech, especially if they are new to public speaking, is they rush through their presentation. You need to slow down so that people can take on board what you are saying. If in doubt, record yourself and play it back. If you are speaking faster than the anchor person on the news, you know it’s too fast. Pace yourself to success.

YOUR VISION TORCH Series
Achieve Your Dreams, Ignite Your Vision, & Re-engineer Your Life Purpose

AVAILABLE: amazonbarnes and noble   

Vision Torch Banner1

More blog articles at www.yourinneryou.com
Dear Princess Column at: www.sentimentalnursewriter.com

Download your free sample here

Posted on

I Teach…

fear11As a follow up article to last week’s discussion about the importance of communication, I’d like mention a few more thoughts. These are proven techniques to increase your communication skills. If you are having trouble connecting with your coaching clients, or having trouble making them understand what you are saying, you may want to give these tips a chance. As a great communicator, it’s important for you to be able to listen and show your client how much you value what they are telling you. It’s important to maintain eye contact. It’s also important for them to feel comfortable with you. Let’s work through the list.

Share, Express and Love

Instead of jumping right in to your meeting, why don’t you try to express your thanks for the other individual’s time? Time is an extremely precious resource, and it important to be respectful and considerate of that. Also, complement or recognize any positive contribution they are making. Appreciation and praise can go a long way towards building good rapport.

Connect and Appeal

Connect on a personal level if possible. Look for places where interests overlap. Even in a professional situation, there may be some personal interests in common: hobbies, sports, children, music, career choices. Take care to avoid controversial topics like politics or religious beliefs. A real sense of connection makes a difference in the tone and outcome of the current conversation and most likely future communications, as well.

Be Exuberant… Be Positive

Maintaining a positive attitude is crucial to productive communications. Be constructive rather than negative or complaining. People shut down, effectively ending any real communication when they feel attacked or criticized. Be encouraging and kind, even when expressing concerns or displeasure.

Just Focus

It’s important to figure out what result you are after before you start any kind of dialogue. Knowing your objective helps you to direct the conversation and to remain on point. What are you hoping to accomplish? Are you trying to give help, resolve a conflict, or collaborate on a project or issue? Are you seeking advice or trying to influence behavior? Your desired outcome helps to determine the flow of communication.

Don’t Talk All the Time… Listen All the Time

Eye contact is crucial when you are meeting someone face-to-face. Try to be polite and, whatever you do, don’t interrupt. No one likes being interrupted, and though it’s natural to want to rush in to make your point, it’s very disrespectful of the other person’s thoughts. Try to understand the other person’s perspective. Maintain an open mind.

Do They Understand?

Try to confirm that you have a mutual understanding of what’s being communicated. We often think that we’ve reached a resolution and come to an understanding, only to find out that we have completely misunderstood the other person’s thoughts. Ask for input and feedback. This not only confirms that you have successfully communicated, it also makes the other person feel that they have been heard and understood.

Always try to end your communication in a friendly manner. Remember to reiterate your thanks and try to leave the other individual feeling understood and valued. Productive communication involves respect, consideration, awareness, and clarity. It is possible to be both direct and kind and still get the results you want.

YOUR VISION TORCH Series
Achieve Your Dreams, Ignite Your Vision, & Re-engineer Your Life Purpose

AVAILABLE: amazonbarnes and noble   

Vision Torch Banner1

More blog articles at www.yourinneryou.com
Dear Princess Column at: www.sentimentalnursewriter.com

Download your free sample here

Posted on

I Speak…

coachThey stare at you. You stare at them. The silence is deafening. You fidget. You can hardly breathe. You’ve delivered a speech that has kept your audience interested—yet now you are faced with closing it. How can you end your speech as confidently as you opened it? Is it possible? Of course, it is! Try some of these tips and close your speeches with the power of Kennedy, King or Obama.

Close with the Title

Use the title of your speech as your closing words. Last words linger, crystallizing your thoughts, galvanizing your message and mobilizing your audience. Leave them with a seed, a thought, an idea, and they’ll go forward to do great things.

The Invitation

If you want to motivate your audience to do something—invite them to succeed. Close with something that gives them a goal. This is a good way to bring about rousing applause from your audience.

The Circular Close

Refer back to your opening anecdote or quote and say: “We have arrived now to close where we began.” Reiterate the message you want your audience to remember. Summarize the main points and leave them knowing what you talked about.

The Challenge

If you were concluding a speech on the importance of acting, you could rouse them with the importance of participating. Take spectators and turn them into doers. Make them the center of attention, and give them a reason to go out and change their lives.

End with a Quotation

Find a famous quotation relevant to your message and use it like a lever to lift the close of your speech.

YOUR VISION TORCH Series
Achieve Your Dreams, Ignite Your Vision, & Re-engineer Your Life Purpose

AVAILABLE: amazonbarnes and noble   

Vision Torch Banner1

More blog articles at www.yourinneryou.com
Dear Princess Column at: www.sentimentalnursewriter.com

Download your free sample here

Posted on

I Write…

writingWhy is it really important to write content? I mean, how many business transactions really take place because of content? These are questions that are often asked. Some believe that the overall effects of content are overexaggerated, but as a small business, can you afford to miss a crucial opportunity to connect with your audience? I don’t think so. However, this does a raise an important question. How do people react to content?

Write You Off

If your content is seen as having no hook or interest point to the customer, it’s likely to be marked as spam. Posting something that may be assessed as “spam” is the fastest way to lose credibility.

Simply Ignore

The customer may just make the assessment that they won’t lose much by reading it. In this case, the reader has not written you off yet, but if you consistently create content that people skip, you may find yourself written off.

Look It Over

The customer thinks there are only a few parts that are of relevance and wants to get right to the core of the content and skip the rest. This is where you have the opportunity to change their mind.

Wait… I Should Read This

The reader is engaged by the article and actually stops to think about it. What does it mean to them professionally? Personally? You have hit a nerve!

Sharing IS Caring

The customer may find your content interesting enough to spread it to anyone and everyone via social media, reblogging or via email.

Sign Me Up

This is the end goal. The customer finds great value in what you have to say and wants to build a relationship. They are open, willing and ready to be a part of your world.

YOUR VISION TORCH Series
Achieve Your Dreams, Ignite Your Vision, & Re-engineer Your Life Purpose

AVAILABLE: amazonbarnes and noble   

Vision Torch Banner1

More blog articles at www.yourinneryou.com
Dear Princess Column at: www.sentimentalnursewriter.com

Download your free sample here

Posted on

I Teach…

sleepAs a coach, you have to be able to communicate with people. It’s crucial to keep the conversation rolling and to understand how people communicate. This blog article is all about communication. If you want to be able to really help people, you have to think like the people you are trying to help. Why don’t you try these new tips to try and get the best out of your coaching sessions?

What Subject?

It’s important for you to try and get a feeling for what the other person wants to talk about. Different people like talking about different things. Finding what the other person enjoys talking about could mean the difference between a humming conversation and a faltering one.

Be a Good Listener, Be a Good Friend

A conversation is a free flow of ideas. Those ideas, however, should be interconnected. If you listen closely to what the other person is saying, you’ll be able to store away nuggets of information that will keep the conversation going.

Be Aware of the World

When you run out of things to talk about in a conversation, it can be helpful to talk about other things that are going on in the world. Try and keep ahead of the news so you can find common points of interest with your coaching client. It’s good to be on the same page.

Body Language Says It All

People listen to your words and your body language when you’re talking to them. It is said that our body language accounts for 55% of whether we are liked. Nod every so often and lean forward, face the other person and don’t fidget. These are two important tips to know about your body language.

Project the Confidence Your Client Wants

It’s no secret that other people are naturally attracted to individuals who have confidence. It may seem unfair, but it’s a fact of life—people will judge you based on your own internal confidence. If your confidence level is high and you’re fun to be around, people will cut you breaks when conversation slacks, or make up for lulls in the conversation by trying harder themselves.

YOUR VISION TORCH Series
Achieve Your Dreams, Ignite Your Vision, & Re-engineer Your Life Purpose

AVAILABLE: amazonbarnes and noble   

Vision Torch Banner1

More blog articles at www.yourinneryou.com
Dear Princess Column at: www.sentimentalnursewriter.com

Download your free sample here

Posted on

I Speak…

coachWe have been talking about public speaking over the last few weeks. We have discussed how to learn about your audience, how to create a rapport—but this week, I’d like to mention a few things that you should try to avoid. If you are planning to make a public speech, try to avoid falling into these tar pits.

“Can everyone hear me out there?”

Inexperienced speakers often make one big mistake. They walk out in front of their audience, tap their microphone and shout into it and ask if the people in the back of the room can hear them. If you’re speaking at a larger conference, there’s a good chance that someone has already checked the audio. It’s always a good idea to check it before you go on stage.

“Are you there? I can’t see you….”

When you’re on stage, the lights can be nearly blinding. But no one needs to know you can’t see anyone in the audience. Simply speak into the dark and give the best presentation you can. In fact, it might be better for you to forget that anyone is out there. Just try to give the audience the impression of your interest—look at them directly and… smile!

“Let me read my presentation to you!”

A presentation full of words is BORING. Use pictures, short phrases and bullet points. Try not to read your slides to the audience. That’s what their eyes are for. Everyone came to see you speak, to share your ideas, not read aloud. Any visuals or props you choose to bring along should only serve to enhance your speech. You’re the speaker—speak. Don’t read!

“I’m sorry… I didn’t prepare…”

Try not to start your presentation with an excuse like this. The people listening to your presentation are expecting you to do your best, regardless of how you feel or how much time you’ve had to prepare. If you don’t have a lot of time to practice, choose a topic that’s familiar to you. If you don’t feel well, keep calm and stay hydrated. Just get out there and entertain, educate and be a public speaker.

“Ermmmmmm…”

Try to avoid conversation breakers such as “um,” “erm,” “uh,” “you know,” and “like.” Using these words too often takes away from the effectiveness of your presentation. They are also distracting and make you sound unsure about what you’re going to say next. Try pausing if you must think of the right word. Just be calm, collected and don’t rush it. Rushing will cause you to have to use filler.

YOUR VISION TORCH Series
Achieve Your Dreams, Ignite Your Vision, & Re-engineer Your Life Purpose

AVAILABLE: amazonbarnes and noble   

Vision Torch Banner1

More blog articles at www.yourinneryou.com
Dear Princess Column at: www.sentimentalnursewriter.com

Download your free sample here

Posted on

I Write…

writingMaking the most of your content is important. Each article you write, or have written, should be promoted as a separate product. Promoting your content is almost as important as having content. This article will be about ways to make your great content even greater. We will look at how to maximize what you have.

Make Navigation Easier

Content that is difficult to find, read and enjoy – is a problem. Content that is difficult to navigate will often cause a potential client to leave your website. But using tags and categories is SO easy! Make it easier to find your content, make it easy to move onto more content, and make it easy for customers to get in touch with you. More than three clicks? Forget it. Try to keep it to just a couple of clicks.

Promote Your Content Inside Content

It’s great to have your ideal clients find and read your posts, but take it one step further … always include a next step, like reading a similar article or signing up for more information. Keep in mind you want them to stay on your site – reading your content – as long as humanly possible. Don’t make the mistake of thinking great content alone will make your customer stick around.

Keywords, SEO, Keywords, SEO

Your SEO and keywords make a big impact on potential clients finding your content – or not. Search engines help people find relative content. Their goal is to enhance user experience by helping them find what they’re looking for. When you use your keywords in an organic way, Google rewards you by increasing your search engine rank. Play the system, and the system will help you.

Share MY Content…

The most effective content is ’shareable‘ content. But what makes content shareable? It all comes down to social currency. In other words: What will the reader gain from sharing your content? Think about the types of comments, posts, and articles that you share online. What do they actually do? They often back up your position on a topic, feature something you care about, or make you look smarter or more important. Don’t dismiss shareable content.

Go Ahead and Share My Content…

The main point of creating content is to get your message in front of the right readers. When you have the right reader, consider that they probably have a lot of friends who fit the same profile. Encouraging them to share through social media gets your content in front of even more potential customers. Help yourself by helping your audience to learn from you. That’s all it is. You are helping others learn, and those people are helping you spread your word.

YOUR VISION TORCH Series
Achieve Your Dreams, Ignite Your Vision, & Re-engineer Your Life Purpose

AVAILABLE: amazonbarnes and noble   

Vision Torch Banner1

More blog articles at www.yourinneryou.com
Dear Princess Column at: www.sentimentalnursewriter.com

Download your free sample here

Posted on

I Write…

coachWhen it comes to writing content, there are hundreds of avenues you can take. From lists to articles about news events; from current issues to product reviews, the world is your oyster. But whatever you do, you would be well advised to follow some of the rules of content writing. Let’s take a look at this list and see what you can do with your content.

Make Your Content Valuable and Relevant

When internet users type a topic into a search box on any search engine, they expect the search engine results to provide information relevant to their search. If they click on your site and find irrelevant or outdated information, they will bounce from your site to the next result to find what they need.

Keep Your Content Concise

There is no need to belabor your point. Website visitors are skimmers and prefer to quickly review information. Don’t tie them down with reels and reels of information.

Keep on the Right Track

Visitors usually search very specifically and become frustrated if forced to work through a lot of information to find what they are looking for. If you have a very broad topic, consider breaking your content down and introducing one topic per paragraph so your readers can find specific information easily. You can also add links within your page content to related topics on other pages of your site rather than trying to include all your information on a single page. This will make your website infinitely more user-friendly.

Check and Recheck for Grammar and Spelling Errors

Nothing says unprofessional like a website full of spelling or grammatical errors. After you are finished copywriting, walk away from the content and come back later with fresh eyes. You may notice errors that might have otherwise been overlooked.

Use the Tried and Tested Method

Many bloggers and content writers swear by using the same technique. Put your conclusions at the beginning of your page content and work backwards from there. This puts your most important information front and center.

Write for Your Audience

You have probably heard of the importance of making your website content search engine friendly by using keywords, links, and other SEO techniques. This is important, but so is making your content readable and engaging for the humans visiting your site. After all, your goal is to convert visitors into customers. Use a conversational tone to connect with your audience, and avoid using too much fluff and marketing language.

YOUR VISION TORCH Series
Achieve Your Dreams, Ignite Your Vision, & Re-engineer Your Life Purpose

AVAILABLE: amazonbarnes and noble   

Vision Torch Banner1

More blog articles at www.yourinneryou.com
Dear Princess Column at: www.sentimentalnursewriter.com

Download your free sample here