Monthly Archives: November 2016

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I Write…

once uponWriting content is a little bit like being a sales person. You must think strategically. What does your target audience want? Why are they surfing the internet? What are they searching for? Do you have the right product and/or idea for these people? What is the decision breaker? Who is the decision maker? There’s a lot of thinking that goes into putting together the right content, for the right audience, for the right company. Let’s take a look at some of the initial steps.

Relax…

The brainstorming process is not the time to be in a hurry. Grab a journal and a pen and go on a walk. Watch the wind. Give yourself permission to be a little lazy. Creativity requires relaxation. When you relax, your mind can wander, to jump around to lots of different ideas, to make strange, serendipitous connections. Take the pressure off yourself to come up with the perfect idea.

Come Up with a Lot of Ideas

Choosing the next project is a negotiation between your skills, your ambition, your audience, and your soul.

What can you write?

What content would help me if I were my customer?

What does my audience want to read?

What do I need to achieve from this content??

Surprise yourself. Don’t censor your ideas! Write your ideas on a piece of paper.

Kill the Wrong Ideas, But Do Not Say They Are Bad!

This is the most important step. Kill the ideas that aren’t as relevant as others to your main theme and continue to think up new ones as you go.

Ask Your Audience

It’s easier to finish your content writing project if you believe a greater awareness wants you to write it. As I consider my list of ideas, I always go to my audience and ask them questions. “Should I write about this?” If my audience says, “No,” I don’t write about it. Sooner or later, I stumble on an idea my audience says “yes” to. This sounds strange, but asking others is the key to success. Learn!

Second Guess Yourself

If you’ve gone through all the steps above, it’s okay to get started now. Do a little research. Start writing an article. But while still in the initial stages, before you fully commit to an idea, second guess yourself. Is this really the content I should be working on? Is there a better idea lurking within this one? If I’m going to abandon my project, I’d rather do it at the beginning, before I’ve invested a lot of time.

And Once You’ve Chosen…

Before you can say “yes” to one idea, you have to say “no” to a lot of ideas. Most of this process is about saying “no” to ideas. However, once you’ve chosen, you have to commit. There will be times when finishing your blog seems stupid, painful, and not worth your time. This whole process is about developing the faith in your idea that you will need to get through the doubt that will come in the middle.

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I Teach…

once uponYou’ve gained clients and you have a full meeting book, but you find that your clients are too on edge to be comfortable and allow themselves to develop. This blog post is all about building a relationship with your client and getting them to open to you. If you can’t connect with your client, you won’t be able to do your job. So when you meet a client and start a meeting, why don’t you try some of these top tips…

Gentle Sounds

Music can help your clients feel relaxed. Try slow, relaxing, gentle music and allow the mood to do its job. If your client is relaxed, you will have them talking about the real issues in no time at all. The right music puts people into a great mood—and that’s your first goal.

Be the Host with the Most

Offer your client a coffee or a soft beverage. Nothing alcoholic. You’ll find that the client will feel more important and will start to work with you. Be a good host to get the most from your clientele!

Be Modern, Be Comfortable

A fan may help relax a client and help to keep them cool and calm.  Make sure the room is warm first.  The most important thing you can do is keep your client comfortable. If they are too hot, their mind won’t be on the task at hand; same if they’re cold.

Keep the Conversation Going 

Chat about your client – the upcoming wedding, the kids, the job. People tend to ease up when the conversation is about them. Make everything about your client.

Reassure

You will do well to reassure your clients that they are doing a great job during the entire coaching session. You want to make sure you are reassuring them as much as possible towards the start when they will be the most nervous.

Fake It ’Til You Make It

If you’re fairly new at coaching and you’re scared of appearing unprofessional—just fake it. The more comfortable you are, the more at ease your clients will be. Never give the impression that you don’t know what you are doing.

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I Speak…

coachWe have been talking about public speaking over the last few weeks. We have discussed how to learn about your audience, how to create a rapport—but this week, I’d like to mention a few things that you should try to avoid. If you are planning to make a public speech, try to avoid falling into these tar pits.

“Can everyone hear me out there?”

Inexperienced speakers often make one big mistake. They walk out in front of their audience, tap their microphone and shout into it and ask if the people in the back of the room can hear them. If you’re speaking at a larger conference, there’s a good chance that someone has already checked the audio. It’s always a good idea to check it before you go on stage.

“Are you there? I can’t see you….”

When you’re on stage, the lights can be nearly blinding. But no one needs to know you can’t see anyone in the audience. Simply speak into the dark and give the best presentation you can. In fact, it might be better for you to forget that anyone is out there. Just try to give the audience the impression of your interest—look at them directly and… smile!

“Let me read my presentation to you!”

A presentation full of words is BORING. Use pictures, short phrases and bullet points. Try not to read your slides to the audience. That’s what their eyes are for. Everyone came to see you speak, to share your ideas, not read aloud. Any visuals or props you choose to bring along should only serve to enhance your speech. You’re the speaker—speak. Don’t read!

“I’m sorry… I didn’t prepare…”

Try not to start your presentation with an excuse like this. The people listening to your presentation are expecting you to do your best, regardless of how you feel or how much time you’ve had to prepare. If you don’t have a lot of time to practice, choose a topic that’s familiar to you. If you don’t feel well, keep calm and stay hydrated. Just get out there and entertain, educate and be a public speaker.

“Ermmmmmm…”

Try to avoid conversation breakers such as “um,” “erm,” “uh,” “you know,” and “like.” Using these words too often takes away from the effectiveness of your presentation. They are also distracting and make you sound unsure about what you’re going to say next. Try pausing if you must think of the right word. Just be calm, collected and don’t rush it. Rushing will cause you to have to use filler.

YOUR VISION TORCH Series
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More blog articles at www.yourinneryou.com
Dear Princess Column at: www.sentimentalnursewriter.com

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